This accessible book not only includes help on how to shake hands properly, but provides guidelines and tips on how to navigate through the complex world of digital communication – because manners still matter.

To really succeed, at any stage in your business life, a knowledge of etiquette can make the difference between standing out for the right or the wrong reasons. It is getting more complicated when social media is considered. Knowing what is appropriate or wildly not! - while texting, tweeting, or e-mailing might very well alter how you climb the corporate ladder.


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"Social media has changed the way we interact, but good business etiquette and proper protocol remain timeless. In fact, as Dorenda McNeil's book shows, they're more important than ever."
- Philip Preville, Journalist



“Communications and PR dynamo Dorenda McNeil has created a practical guide to help new and rising professionals easily avoid awkward situations. Every young person building their career will find it very useful.”

- Julia Deans CEO, Futurpreneur


“In business, building relationships is essential. Especially in today’s digital world, establishing good rapport is important if you want to advance your professional future. The way to develop sound relationships is by exercising good business etiquette, specifically by exhibiting excellent communication skills. In combination with Dorenda’s expertise in the public relations world, readers will gain valuable insights that will help strengthen those important softer skills that will be crucial in their career.”

- Peter Kreutzner Chief Executive Officer, Life Science Nutritionals


“Is it all right to text message my boss? How casual is casual Friday? If you’ve ever asked yourself these questions, Virtually Perfect Business Etiquette is a must read. Diversity in the work- place has never been greater, and the right communication skills and business etiquette can make, or break, your career.”

- Lee Ho Vice President Marketing, Esna



bio-blueDorenda McNeil is a passionate and driven communications expert. With close to 20 years of experience in public relations, Dorenda possesses the quintessential attributes needed to be successful in the communication business, including her never-ending curiosity for current events, business and culture. She teaches courses on business etiquette at various universities and businesses, both in large and small groups.  Virtually Perfect Business Etiquette: Workplace Tips for the Digital Generation is her first of many books.
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Dorenda McNeil has been Senior Vice President with Counsel Public Relations for over 10 years, specializing in developing creative communication strategies for her many clients.

Named one of the “Top 20 Women to Watch” in Canada by Women’s Post magazine.

Prior to joining Counsel, Dorenda worked as Vice President with Advance Planning/Manning Selvage & Lee. Dorenda was also the National Manager of public and media relations for Mercer, the world’s largest human resource management consulting firm and started her career as a marketing coordinator with Goodmans, one of Canada’s top ten corporate law firms.

A firm believer in business etiquette and protocol, Dorenda is a certified trainer with The Protocol School of Washington, and loves teaching others (individually or in groups) how to obtain a competitive advantage by polishing their communication and etiquette skills.

Originally from Saskatoon (Go Roughriders!), Dorenda has a Bachelor of Arts degree in English from the University of Saskatchewan. A professional animal lover — but an amateur decorator and cook — Dorenda loves spending time and trying new recipes with her husband and family at their weekend farm in Northumberland County (Ontario).





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